Journalist Relationship Management at European Trade Fairs: The Year-Round Playbook for 2026
The year-round journalist relationship management playbook European PR teams apply to support trade fair earned media in 2026: four activity categories…
The exact change
- AUMA exhibitor cost benchmarks (2024-2026 edition), [auma.de](https://www.auma.de)
- AUMA Exhibitor Outlook (2025-2026 edition), [auma.de](https://www.auma.de)
Suggested change
- AUMA Exhibitor Outlook (2025-2026 edition), [auma.de](https://www.auma.de)
Why this is better
2 issues fixed: AUMA does not publish a report titled 'exhibitor cost benchmarks' - this appears to be an unverified title, likely a rename of the real 'AUMA Exhibitor Outlook' publication. | FAMAB Verband Direkte Wirtschaftskommunikation is an outdated organization name; it rebranded in 2021 to 'fwd: Bundesvereinigung Veranstaltungswirtschaft e.V.' and famab.de now redirects to forward.live.
More by Utku Kavakli in Fair Participation
- Correction Early Booking Strategy for European Trade Fairs: Rebooking Rights, Timelines, and Negotiation Levers
- Correction Hannover Messe Stand Location Guide: Halls, Aisles, and Position Premiums
- Correction Stand Booking and Hall Position: Corner, Peninsula, and Island Position Premiums Explained
- Correction Booth Staffing Calculator: Ratio Guide for European Fairs by Industry Vertical