Stand Booking and Hall Position: Corner, Peninsula, and Island Position Premiums Explained

The exact change

Suggested change

AUMA Exhibitor Outlook, Association of the German Trade Fair Industry, [auma.de](https://www.auma.de)

Why this is better

3 issues fixed: AUMA does not publish a report titled 'AUMA exhibitor cost benchmarks (2024-2026 edition)'. This is not a verifiable AUMA publication; AUMA's actual publications are 'Successful Trade Fair Participation' and the annual 'AUMA Exhibitor Outlook'. | FAMAB (Verband Direkte Wirtschaftskommunikation) rebranded in June 2021 to 'fwd: Bundesvereinigung Veranstaltungswirtschaft'; famab.de now redirects. Citing it under its old name as a current member-resource source is outdated. | The article gives a specific hall-theme mapping for Hannover Messe ('Halls 7 (Digital Ecosystems), 9 (Industrial Automation), and 11 (Energy)') that conflicts with this same site's own dedicated Hannover Messe hall guide (article id 53, which maps Hall 8 to Digital Ecosystems, Hall 9 to Engineered Parts, and Hall 16 to Robotics) and with the fair's 2026 restructuring (three pillars: Automation & Digitalization, Energy & Industrial Infrastructure, Research & Technology Transfer, with Research & Technology Transfer newly assigned to Hall 11 and a Defense Production Arena in Hall 26). The specific hall-to-theme assignment here cannot be verified and contradicts other assignments published on this same site.

More by Utku Kavakli in Fair Participation

• Correction Early Booking Strategy for European Trade Fairs: Rebooking Rights, Timelines, and Negotiation Levers
• Correction Hannover Messe Stand Location Guide: Halls, Aisles, and Position Premiums
• Correction Booth Staffing Calculator: Ratio Guide for European Fairs by Industry Vertical
• Correction Booth Staffing for European Trade Fairs: Roles, Ratios, and Rotation