Journalist Relationship Management at European Trade Fairs: The Year-Round Playbook for 2026
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Journalist Relationship Management at European Trade Fairs: The Year-Round Playbook for 2026

Published by Exhibition Stands EU · View original ↗

The year-round journalist relationship management playbook European PR teams apply to support trade fair earned media in 2026: four activity categories…

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  1. 16 July 2026 · corrected by Utku Kavakli

    AUMA does not publish a report titled 'exhibitor cost benchmarks' - this appears to be an unverified title, likely a rename of the real 'AUMA Exhibitor Outlook' publication. FAMAB Verband Direkte Wirtschaftskommunikation is an outdated organization name; it rebranded in 2021 to 'fwd: Bundesvereinigung Veranstaltungswirtschaft e.V.' and famab.de now redirects to forward.live.

    Before

    - AUMA exhibitor cost benchmarks (2024-2026 edition), [auma.de](https://www.auma.de)

    After

    - AUMA Exhibitor Outlook (2025-2026 edition), [auma.de](https://www.auma.de)

    Why: 2 issues fixed: AUMA does not publish a report titled 'exhibitor cost benchmarks' - this appears to be an unverified title, likely a rename of the real 'AUMA Exhibitor Outlook' publication. | FAMAB Verband Direkte Wirtschaftskommunikation is an outdated organization name; it rebranded in 2021 to 'fwd: Bundesvereinigung Veranstaltungswirtschaft e.V.' and famab.de now redirects to forward.live.

    View the full record →

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