VR Immersive Stand Experiences: Design, Cost, and Commercial Outcomes for European Exhibitors
The exact change
Schweiger and Müller, "Virtual reality in trade fair contexts: deployment mode and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-04-2024-0078 - Henriksson, "Throughput constraints in immersive exhibition installations," Event Management, 2024, DOI 10.3727/152599524X16981898245567
Industry and academic literature on virtual reality deployment modes, commercial outcomes, and throughput constraints in trade fair and exhibition contexts, International Journal of Event and Festival Management and Event Management, 2024-2025
Suggested change
Industry and academic literature on virtual reality deployment modes, commercial outcomes, and throughput constraints in trade fair and exhibition contexts, International Journal of Event and Festival Management and Event Management, 2024-2025
Why this is better
Cites two specific academic articles that cannot be verified as existing: 'Schweiger and Müller, "Virtual reality in trade fair contexts: deployment mode and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-04-2024-0078' and 'Henriksson, "Throughput constraints in immersive exhibition installations," Event Management, 2024, DOI 10.3727/152599524X16981898245567'. Neither DOI resolves to a findable article in journal indexes; both read as unverified citations lending false academic authority to the VR cost/throughput claims.
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