AR Product Demo Booth Cost: What European Exhibitors Actually Pay for Immersive Stand Experiences
The exact change
Müller and Schweiger, "Augmented reality in trade fair contexts: visitor engagement and conversion outcomes," Journal of Marketing Communications, 2024, DOI 10.1080/13527266.2024.2334512
Industry and academic literature on augmented reality visitor engagement and conversion outcomes in trade fair contexts, Journal of Marketing Communications, 2024
Suggested change
Industry and academic literature on augmented reality visitor engagement and conversion outcomes in trade fair contexts, Journal of Marketing Communications, 2024
Why this is better
Cites a specific academic article ('Müller and Schweiger, "Augmented reality in trade fair contexts: visitor engagement and conversion outcomes," Journal of Marketing Communications, 2024, DOI 10.1080/13527266.2024.2334512') that cannot be verified as existing; no record of this DOI or article is found in journal indexes. This reads as an unverified citation lending false academic authority to the AR dwell-time/conversion statistics presented earlier in the article.
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