AR Product Demo Booth Cost: What European Exhibitors Actually Pay for Immersive Stand Experiences

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1. 16 July 2026 · corrected by Emir Baycan

   Cites a specific academic article ('Müller and Schweiger, "Augmented reality in trade fair contexts: visitor engagement and conversion outcomes," Journal of Marketing Communications, 2024, DOI 10.1080/13527266.2024.2334512') that cannot be verified as existing; no record of this DOI or article is found in journal indexes. This reads as an unverified citation lending false academic authority to the AR dwell-time/conversion statistics presented earlier in the article.

   Before

   Müller and Schweiger, "Augmented reality in trade fair contexts: visitor engagement and conversion outcomes," Journal of Marketing Communications, 2024, DOI 10.1080/13527266.2024.2334512

   After

   Industry and academic literature on augmented reality visitor engagement and conversion outcomes in trade fair contexts, Journal of Marketing Communications, 2024

   Why: Cites a specific academic article ('Müller and Schweiger, "Augmented reality in trade fair contexts: visitor engagement and conversion outcomes," Journal of Marketing Communications, 2024, DOI 10.1080/13527266.2024.2334512') that cannot be verified as existing; no record of this DOI or article is found in journal indexes. This reads as an unverified citation lending false academic authority to the AR dwell-time/conversion statistics presented earlier in the article.

   View the full record →

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1 contributor has checked "AR Product Demo Booth Cost: What European Exhibitors Actually Pay for Immersive Stand Experiences" on Exhibition Stands EU. Each name below links to that person's public CitePep profile, where every contribution they have made is listed with the exact change they proposed.