VR Immersive Stand Experiences: Design, Cost, and Commercial Outcomes for European Exhibitors

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1. 16 July 2026 · corrected by Emir Baycan

   Cites two specific academic articles that cannot be verified as existing: 'Schweiger and Müller, "Virtual reality in trade fair contexts: deployment mode and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-04-2024-0078' and 'Henriksson, "Throughput constraints in immersive exhibition installations," Event Management, 2024, DOI 10.3727/152599524X16981898245567'. Neither DOI resolves to a findable article in journal indexes; both read as unverified citations lending false academic authority to the VR cost/throughput claims.

   Before

   Schweiger and Müller, "Virtual reality in trade fair contexts: deployment mode and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-04-2024-0078 - Henriksson, "Throughput constraints in immersive exhibition installations," Event Management, 2024, DOI 10.3727/152599524X16981898245567

   After

   Industry and academic literature on virtual reality deployment modes, commercial outcomes, and throughput constraints in trade fair and exhibition contexts, International Journal of Event and Festival Management and Event Management, 2024-2025

   Why: Cites two specific academic articles that cannot be verified as existing: 'Schweiger and Müller, "Virtual reality in trade fair contexts: deployment mode and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-04-2024-0078' and 'Henriksson, "Throughput constraints in immersive exhibition installations," Event Management, 2024, DOI 10.3727/152599524X16981898245567'. Neither DOI resolves to a findable article in journal indexes; both read as unverified citations lending false academic authority to the VR cost/throughput claims.

   View the full record →

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