
What Is SEO and Its Mechanics in 2026
SEO is the practice of improving a website's visibility in search engines.
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27.6% top-result CTR figure is from a Backlinko study, not Ahrefs
BeforeAhrefs estimates that the top result in Google receives approximately 27.6% of all clicks
AfterBacklinko's analysis estimates that the top result in Google receives approximately 27.6% of all clicks
Why: Corrected misattribution of the 27.6% top-result CTR figure from Ahrefs to Backlinko (the actual source study). Verified present in body text. The article separately and correctly cites an unrelated Ahrefs study (91% of pages receive zero organic traffic) elsewhere in the body, which is a distinct, accurate claim. No bibliography or FAQ mentions of the 27.6% figure existed.
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