Elaboration Likelihood Model: How Persuasion Actually Works
Concepts Corrected & verified

Elaboration Likelihood Model: How Persuasion Actually Works

Published by When Notes Fly · View original ↗

In 1984, Richard Petty and John Cacioppo tested how student engagement changed persuasion outcomes, showing two distinct routes to attitude change.

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  1. 11 July 2026 · corrected by Emir Baycan

    3 corrections applied: Unverified title; the actual 1984 JPSP paper title is given (matches the article's own reference list). | Zhu & Zhang (2010) was published in the Journal of Marketing, not Management Science (matches the article's own reference list). | Han & Shavitt (1994) was published in the Journal of Experimental Social Psychology, not the Journal of Consumer Psychology.

    Before

    The Role of Involvement in Attitude Change: Elaboration and Attitude Response Involvement (unverified title); Zhu and Zhang (2010) in Management Science; Han and Shavitt (1994) in the Journal of Consumer Psychology

    After

    The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion (correct title); Zhu and Zhang (2010) in the Journal of Marketing; Han and Shavitt (1994) in the Journal of Experimental Social Psychology

    Why: Body text was already correctly fixed on all three points (correct 1984 JPSP paper title, Zhu & Zhang's Journal of Marketing attribution, and Han & Shavitt's Journal of Experimental Social Psychology attribution), but the bibliography reference-list entry for Han & Shavitt (1994) still cited the stale unverified 'Journal of Consumer Psychology' with mismatched volume/pages, contradicting the already-fixed body sentence.

    Fixed the bibliography entry to Journal of Experimental Social Psychology, 30(4), 326-350 and verified clean on live re-fetch. FAQ/excerpt/meta_description/seo_keywords had no residual mention of any of the three fabrications.

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Emir BaycanExpert Contributor