Elaboration Likelihood Model: How Persuasion Actually Works
In 1984, Richard Petty and John Cacioppo tested how student engagement changed persuasion outcomes, showing two distinct routes to attitude change.
Changes accepted
Computed from the content the publisher accepted, line by line. Neither the contributor nor CitePep writes this diff by hand.
Why this is better
Body text was already correctly fixed on all three points (correct 1984 JPSP paper title, Zhu & Zhang's Journal of Marketing attribution, and Han & Shavitt's Journal of Experimental Social Psychology attribution), but the bibliography reference-list entry for Han & Shavitt (1994) still cited the stale unverified 'Journal of Consumer Psychology' with mismatched volume/pages, contradicting the already-fixed body sentence. Fixed the bibliography entry to Journal of Experimental Social Psychology, 30(4), 326-350 and verified clean on live re-fetch. FAQ/excerpt/meta_description/seo_keywords had no residual mention of any of the three fabrications.
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