Networking and Hosted-Buyer Programmes at European Trade Fairs
At tier-1 European fairs, 50-65% of qualified meetings are pre-booked before the show floor opens. The networking and hosted-buyer programme framework…
The exact change
FAMAB Verband Direkte Wirtschaftskommunikation networking best practices
fwd: Bundesvereinigung Veranstaltungswirtschaft (formerly FAMAB, renamed 2021) networking best practices
Suggested change
fwd: Bundesvereinigung Veranstaltungswirtschaft (formerly FAMAB, renamed 2021) networking best practices
Why this is better
2 issues fixed: FAMAB (Verband Direkte Wirtschaftskommunikation) rebranded in June 2021 to 'fwd: Bundesvereinigung Veranstaltungswirtschaft'; famab.de now redirects to the new organisation. Citing it under its old name as a current source is outdated. | AUMA does not publish a report titled 'AUMA exhibitor cost benchmarks (2024-2026 edition)'. AUMA's real published resources are 'Successful Trade Fair Participation' and the annual 'AUMA Exhibitor Outlook' survey; this specific benchmark-report title and edition range is not a real AUMA publication.
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