The Scarcity Principle: The Allure of Limited Resources

What has been corrected on this page?

Every accepted correction to this page is recorded with the exact change, so readers can see how the page improved over time.

1. 12 July 2026 · corrected by Emir Baycan

   3 corrections applied: Mittone & Savadori (2009) 'The Scarcity Bias' was published in Applied Psychology 58(3), 453-468, not Theory and Decision vol 66. | Van Ittersum & Wansink (2012) appeared in the Journal of Consumer Research 39(2), 215-228, not Journal of Marketing Research vol 49. | The parental-interference 'Romeo and Juliet effect' is Driscoll, Davis & Lipetz (1972);

   Pennebaker et al. (1979) was the unrelated closing-time study, so the in-text attribution is corrected.

   What the page claimed

   Mittone and Savadori (2009) cited as Theory and Decision vol 66; Van Ittersum and Wansink (2012) cited as Journal of Marketing Research vol 49; the Romeo and Juliet parental-interference finding attributed to Pennebaker et al. (1979) instead of Driscoll, Davis and Lipetz (1972), including in a Case Study 3 section heading.

   What was corrected

   Mittone and Savadori (2009) corrected to Applied Psychology: An International Review 58(3); Van Ittersum and Wansink (2012) corrected to Journal of Consumer Research 39(2); the Romeo and Juliet study body text already correctly attributed to Driscoll, Davis, and Lipetz (1972), but the Case Study 3 section heading (and its anchor id) still read Pennebaker, Dyer, Caulkins et al. (1979) - The Romeo and Juliet Effect - corrected the heading to Driscoll, Davis, and Lipetz (1972) - The Romeo and Juliet Effect.

   Why: Verified live: the two citation corrections (journal names) were already fixed in article content. However, found a genuine leftover of the third fabrication: the H3 section heading and its id attribute still misattributed the Romeo and Juliet study to Pennebaker et al. (1979) even though the paragraph directly below it correctly names Driscoll, Davis, and Lipetz (1972).

   Fixed the heading text and anchor id, PUT back, and verified clean on fresh re-fetch and the live rendered page. Left two other legitimate, separate mentions of the real Pennebaker et al. (1979) closing-time study (a comparison table citation list and its own correct bibliography entry) untouched, as those are not part of this fabrication. FAQ JSON-LD checked and found clean.

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