The Mere Exposure Effect: Why Familiarity Breeds Liking
Concepts Corrected & verified

The Mere Exposure Effect: Why Familiarity Breeds Liking

Published by When Notes Fly · View original ↗

In 1968, Robert Zajonc exposed subjects to nonsense words, Chinese characters, and photographs of faces at varying frequencies.

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  1. 11 July 2026 · corrected by Emir Baycan

    2 corrections applied: Zajonc (2001) appeared in Current Directions in Psychological Science, not Psychological Bulletin. | Moreland & Beach (1992) was published in the Journal of Experimental Social Psychology, not JPSP.

    Before

    Zajonc himself articulated this account in a 2001 review published in Psychological Bulletin... / conducted by Richard Moreland and Scott Beach at the University of Pittsburgh... published in JPSP

    After

    Zajonc himself articulated this account in a 2001 review published in Current Directions in Psychological Science... / conducted by Richard Moreland and Scott Beach at the University of Pittsburgh... published in the Journal of Experimental Social Psychology

    Why: Verified live: both journal names are already correct in body text and bibliography. The FAQ mentions Zajonc's 1968 paper and the Kunst-Wilson & Zajonc 1980 study (both legitimate, unrelated citations) and the Moreland & Beach 1992 study without naming a journal, so no fabrication was present there requiring a fix.

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Emir BaycanExpert Contributor