The Decoy Effect: How Choices Influence Your Decisions
Concepts Corrected & verified

The Decoy Effect: How Choices Influence Your Decisions

Published by When Notes Fly · View original ↗

The decoy effect illustrates how an extra option can manipulate consumer choice, altering decision-making processes.

What has been corrected on this page?

Every accepted correction to this page is recorded with the exact change, so readers can see how the page improved over time.

  1. 11 July 2026 · corrected by Emir Baycan

    Doyle et al. (1999) was published in Psychology and Marketing, not the Journal of Marketing Research (matches the article's own reference list).

    Before

    published a comprehensive replication study in 1999 in the Journal of Marketing Research

    After

    published a comprehensive replication study in 1999 in Psychology and Marketing

    Why: Verified live: body content already correctly cites Psychology and Marketing for the Doyle et al. 1999 replication. FAQ, excerpt, meta_description, and seo_keywords contain no reference to this citation's journal name, so no residual fabrication anywhere on the post.

    View the full record →

Who checked this page?

1 contributor has checked "The Decoy Effect: How Choices Influence Your Decisions" on When Notes Fly. Each name below links to that person's public CitePep profile, where every contribution they have made is listed with the exact change they proposed.