Making Memorable Presentations That Stick

What is this page about?

A guide to giving memorable presentations, built on the finding (from Ebbinghaus's forgetting curve) that audiences forget about half of a talk within a day, so presentations must be designed for memory. It covers overcoming the curse of knowledge, anchoring on a single central idea, the rule of three, a structure of opening, development, and close (the crucial first 60 seconds and last two minutes), slide design that minimizes cognitive load per Presentation Zen, effective rehearsal, evidence-based ways to manage nerves, and common mistakes.

What has been corrected on this page?

Every accepted correction to this page is recorded with the exact change, so readers can see how the page improved over time.

1. 11 July 2026 · corrected by Emir Baycan

   Shu & Carlson (2014) was published in the Journal of Marketing, not Marketing Science (matches the article's own reference list).

   Before

   A 2014 study by Suzanne Shu and Kurt Carlson published in Marketing Science found that three claims were perceived as more persuasive than...

   After

   A 2014 study by Suzanne Shu and Kurt Carlson published in Journal of Marketing found that three claims were perceived as more persuasive than...

   Why: Verified live: body and bibliography already correctly say Journal of Marketing. FAQ does not reference this study. No further action needed.

   View the full record →

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1 contributor has checked "Making Memorable Presentations That Stick" on When Notes Fly. Each name below links to that person's public CitePep profile, where every contribution they have made is listed with the exact change they proposed.