Intrapreneurship: Innovating Within Companies
Explore the concept of intrapreneurship and its role in fostering innovation within large organizations.
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2 corrections applied: Steve Blank developed Customer Development; the Lean Startup methodology was developed by Eric Ries, building on Blank's work. | The cited Mollick work is a 2012 sole-authored Strategic Management Journal paper, not a 2021 study co-authored with Matthew Bidwell.
Before(1) Steve Blank, the Stanford professor who developed the Lean Startup methodology, calls this phenomenon 'innovation theater'... (2) A 2021 study by Wharton School professors Ethan Mollick and Matthew Bidwell found that in large corporations, managers who consistently delivered on commitments were promoted at nearly twice the rate of those who pursued high-variance, innovative projects...
After(1) Steve Blank, the Stanford professor whose Customer Development work underpins the Lean Startup methodology, calls this phenomenon 'innovation theater'... (2) A 2012 study by Wharton School professor Ethan Mollick found that in large corporations, managers who consistently delivered on commitments were promoted at nearly twice the rate of those who pursued high-variance, innovative projects...
Why: Verified both fixes are fully applied: body text correctly attributes Customer Development to Blank (with Lean Startup credited via Eric Ries elsewhere) and correctly cites the sole-authored 2012 Mollick Strategic Management Journal study (no Bidwell co-authorship, no 2021 date). Bibliography lists separate correct entries: Blank's 2013 HBR Lean Startup article and Mollick's 2012 SMJ paper (vol. 33, no. 9). FAQ field decoded cleanly (ops: base64,json,base64,json, 5 entries) and contains no mention of Blank, Mollick, Lean Startup, or Customer Development at all. No further changes needed.
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