Satellite Event Strategy at Major European Fairs: Cost, Format, and Commercial Outcomes for Exhibitors

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1. 16 July 2026 · corrected by Emir Baycan

   Cites 'AUMA Fair-Week Event Activity Report 2024-2025' as a primary source. No AUMA publication under this title is verifiable; this appears to be an unverified/unverified AUMA report title, consistent with a pattern found across this site's articles. Cites two specific academic articles that cannot be verified as existing: 'Tan and Schweiger, "Satellite events at trade fairs: format selection and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-08-2024-0154' and 'Müller, "Off-site corporate events as a complement to trade fair presence: European case studies 2020-2025," Journal of Business and Industrial Marketing, 2025, DOI 10.1108/JBIM-03-2025-0089'. Neither DOI resolves to a findable article in journal indexes; both read as unverified citations.

   Before

   AUMA Fair-Week Event Activity Report 2024-2025

   After

   AUMA Trends 2025/2026, Association of the German Trade Fair Industry

   Why: 2 issues fixed: Cites 'AUMA Fair-Week Event Activity Report 2024-2025' as a primary source. No AUMA publication under this title is verifiable; this appears to be an unverified/unverified AUMA report title, consistent with a pattern found across this site's articles. | Cites two specific academic articles that cannot be verified as existing: 'Tan and Schweiger, "Satellite events at trade fairs: format selection and commercial outcomes," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-08-2024-0154' and 'Müller, "Off-site corporate events as a complement to trade fair presence: European case studies 2020-2025," Journal of Business and Industrial Marketing, 2025, DOI 10.1108/JBIM-03-2025-0089'. Neither DOI resolves to a findable article in journal indexes; both read as unverified citations.

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