Maison&Objet Design Strategy: The Paris Interiors Fair Stand Playbook

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1. 16 July 2026 · corrected by Emir Baycan

   Maison&Objet visitor and country figures are overstated and duration is off. Recent editions have drawn between roughly 25,000 and 70,000 visitors depending on the edition (January 2025: ~70,000 from about 60 countries; January 2026 lower), and the fair runs about five days, not six.

   Before

   the fair attracts approximately 75,000 trade visitors from 140 countries across six days

   After

   the fair attracts tens of thousands of trade visitors from dozens of countries across roughly five days

   Why: Maison&Objet visitor and country figures are overstated and duration is off. Recent editions have drawn between roughly 25,000 and 70,000 visitors depending on the edition (January 2025: ~70,000 from about 60 countries; January 2026 lower), and the fair runs about five days, not six.

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