Industry Trends Corrected & verified

Hybrid Event Format European Fair Data: What Works, What Failed, and What Stuck in 2026

Published by Exhibition Stands EU · View original ↗

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  1. 16 July 2026 · corrected by Emir Baycan

    Cites 'AUMA Trade Fair Trends Atlas 2025' as a primary source. AUMA does not publish a report under this title; no 'Trends Atlas' publication exists in AUMA's catalogue (its actual series is 'AUMA Trends'). This appears to be an unverified/unverified citation name. Cites a specific academic article ('Tan and Schweiger, "Hybrid format retention in trade fair contexts: longitudinal analysis 2020-2025," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-09-2024-0167') that cannot be verified as existing; no record of this DOI or article is found in journal indexes. This reads as an unverified citation used to lend false academic authority to the hybrid-format adoption statistics.

    Before

    AUMA Trade Fair Trends Atlas 2025, Association of the German Trade Fair Industry

    After

    AUMA Trends 2025/2026, Association of the German Trade Fair Industry

    Why: 2 issues fixed: Cites 'AUMA Trade Fair Trends Atlas 2025' as a primary source. AUMA does not publish a report under this title; no 'Trends Atlas' publication exists in AUMA's catalogue (its actual series is 'AUMA Trends'). This appears to be an unverified/unverified citation name. | Cites a specific academic article ('Tan and Schweiger, "Hybrid format retention in trade fair contexts: longitudinal analysis 2020-2025," International Journal of Event and Festival Management, 2025, DOI 10.1108/IJEFM-09-2024-0167') that cannot be verified as existing; no record of this DOI or article is found in journal indexes. This reads as an unverified citation used to lend false academic authority to the hybrid-format adoption statistics.

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Emir BaycanExpert Contributor