Exhibitor Experience and Service Design: UFI EX Research Applied to Fair Programmes

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1. 16 July 2026 · corrected by Emir Baycan

   The entire article is built around 'UFI EX (Exhibitor Experience) research', presented as a mature, formally-named UFI research stream 'developed since the late 2010s and matured through 2024-2026'. No such formally-branded 'UFI EX' research programme is verifiable; UFI's exhibitor-satisfaction research is conducted through partners (e.g. Explori's Global Exhibitor Insights/NPS studies) rather than a distinctly-branded in-house 'EX' framework with the specific methodology described (25-40 touchpoints, standardized scoring, etc). This over-specifies an unverifiable research programme as established fact. Cites 'AUMA Trade Fair Industry Report 2026' as a primary source; this report title does not match any actual AUMA publication (AUMA's real series is 'AUMA Trends', e.g. 'Trends 2025/2026').

   Before

   The UFI EX (Exhibitor Experience) research stream, developed since the late 2010s and matured through 2024-2026, has reframed the question.

   After

   Exhibitor-experience research conducted by UFI and industry partners, developed since the late 2010s and matured through 2024-2026, has reframed the question.

   Why: 2 issues fixed: The entire article is built around 'UFI EX (Exhibitor Experience) research', presented as a mature, formally-named UFI research stream 'developed since the late 2010s and matured through 2024-2026'. No such formally-branded 'UFI EX' research programme is verifiable; UFI's exhibitor-satisfaction research is conducted through partners (e.g. Explori's Global Exhibitor Insights/NPS studies) rather than a distinctly-branded in-house 'EX' framework with the specific methodology described (25-40 touchpoints, standardized scoring, etc). This over-specifies an unverifiable research programme as established fact. | Cites 'AUMA Trade Fair Industry Report 2026' as a primary source; this report title does not match any actual AUMA publication (AUMA's real series is 'AUMA Trends', e.g. 'Trends 2025/2026').

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