Brand Storytelling on the Show Floor: The Three-Second Test, Narrative Zoning, Sightlines

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1. 16 July 2026 · corrected by Utku Kavakli

   Unverified citation. No AUMA publication titled 'AUMA Visitor Behaviour Studies' is documented under this name; AUMA does not publish a named multi-edition visitor-behaviour research series. Unverified citation. UFI (the Global Association of the Exhibition Industry) does not publish a named 'Visitor Journey Research' report; UFI's real recurring publication in this space is the Global Exhibition Barometer, which tracks industry business sentiment (revenue, outlook, staffing), not visitor-journey behaviour.

   Before

   AUMA Visitor Behaviour Studies (multiple editions), [auma.de](https://www.auma.de)

   After

   AUMA (Association of the German Trade Fair Industry) general visitor and exhibitor statistics, [auma.de](https://www.auma.de)

   Why: 2 issues fixed: Unverified citation. No AUMA publication titled 'AUMA Visitor Behaviour Studies' is documented under this name; AUMA does not publish a named multi-edition visitor-behaviour research series. | unverified citation. UFI (the Global Association of the Exhibition Industry) does not publish a named 'Visitor Journey Research' report; UFI's real recurring publication in this space is the Global Exhibition Barometer, which tracks industry business sentiment (revenue, outlook, staffing), not visitor-journey behaviour.

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