AI Lead Capture at Trade Shows: A Comparison of European Platforms for Exhibition Stands

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1. 16 July 2026 · corrected by Emir Baycan

   Unverified academic citation: DOI 10.1080/0267257X.2025.2334512 does not resolve (404 at doi.org) and no article by 'Tan and Schweiger' on AI-enabled lead capture in trade fair contexts could be found in the Journal of Marketing Management or elsewhere. This appears to be an unverified citation dressed up as a real peer-reviewed source. Specific, unverifiable enforcement history presented as established fact: no public record could be found of BfDI, CNIL, or AEPD issuing EUR 50,000-400,000 fines specifically against exhibitors for non-compliant trade-fair badge-scan/lead-capture consent workflows during 2023-2025. This reads as a plausible-sounding but unconfirmed specific claim about named regulators and named enforcement outcomes.

   Before

   Tan and Schweiger, "AI-enabled lead capture in trade fair contexts: GDPR compliance and conversion outcomes," Journal of Marketing Management, 2025, DOI 10.1080/0267257X.2025.2334512

   After

   Industry commentary on AI-enabled lead capture in trade fair contexts, GDPR compliance and conversion outcomes, 2025

   Why: 2 issues fixed: Unverified academic citation: DOI 10.1080/0267257X.2025.2334512 does not resolve (404 at doi.org) and no article by 'Tan and Schweiger' on AI-enabled lead capture in trade fair contexts could be found in the Journal of Marketing Management or elsewhere. This appears to be an unverified citation dressed up as a real peer-reviewed source. | Specific, unverifiable enforcement history presented as established fact: no public record could be found of BfDI, CNIL, or AEPD issuing EUR 50,000-400,000 fines specifically against exhibitors for non-compliant trade-fair badge-scan/lead-capture consent workflows during 2023-2025. This reads as a plausible-sounding but unconfirmed specific claim about named regulators and named enforcement outcomes.

   View the full record →

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