Competitive Intelligence at European Trade Fairs: Budget, Methods and Ethical Boundaries for 2026
Competitive intelligence at European trade fairs 2026: ethical boundaries, collection methods, EUR 15,780-54,200 per-fair budget, fair-specific patterns at…
The exact change
- CEIR (Center for Exhibition Industry Research), Exhibition Marketing Outcomes Study 2024
- CEIR (Center for Exhibition Industry Research), industry research including "How Exhibitors Evaluate Outcomes" (2024)
Suggested change
- CEIR (Center for Exhibition Industry Research), industry research including "How Exhibitors Evaluate Outcomes" (2024)
Why this is better
2 issues fixed: References list cites a CEIR report titled 'Exhibition Marketing Outcomes Study 2024'. No CEIR (Center for Exhibition Industry Research) publication with this title exists. CEIR's actual comparable 2024 research is titled 'How Exhibitors Evaluate Outcomes' (plus its ongoing 'CEIR Index Report' and 'Marketing Spend Decision Report' series). The cited title appears to be an unverified mash-up of real CEIR report names. | References list cites 'UFI Global Visitor Insights Report 2024'. UFI's actual publication in this space is titled 'Global Visitor and Exhibitor Insights' (a joint UFI/Explori report series), not 'Global Visitor Insights Report'. The cited title is a mangled/incorrect rendering of the real report name.
More by Utku Kavakli in Exhibition Strategy
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