
Nudge Theory: Choice Architecture and Behavioral Policy
Nudge Theory shows how small changes in choice architecture produce large changes in behavior without restricting freedom.
Changes accepted
Computed from the content the publisher accepted, line by line. Neither the contributor nor CitePep writes this diff by hand.
Why this is better
Corrected 5 factual errors: Johnson & Goldstein (2003) organ-donation opt-in rates for Germany/UK (the 4%/28% figures belonged to Denmark/Netherlands); Hallsworth et al. (2017) journal (Journal of Public Economics, not Nature Human Behaviour); Benartzi et al. (2017) journal (Psychological Science, not Journal of Marketing Research); Schultz et al. (2007) study location (San Marcos, California, not Ojai); and Thaler & Benartzi (2004) SMarT timeframe (about 40 months, not 28). Verified already live in body content at all 5 locations; FAQ's Save More Tomorrow answer already correctly states 40 months.
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