The IKEA Effect: Why We Overvalue What We Build Ourselves
Correction Concepts

The IKEA Effect: Why We Overvalue What We Build Ourselves

Corrected by Emir Baycan · on When Notes Fly · 11 July 2026 · View published page ↗

Norton, Mochon, and Ariely asked subjects to assemble IKEA boxes, then bid on them in an auction alongside identical expert-assembled boxes.

Factually incorrect

Changes accepted

2 edited

Computed from the content the publisher accepted, line by line. Neither the contributor nor CitePep writes this diff by hand.

edit
builders valued their creations at nearly five times what non-builders offere
+builders valued their creations roughly 60 percent higher than what non-build
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Wansink, Payne, and Chandon, in a 2007 paper in the Journal of Consumer R
+Wansink, Payne, and Chandon, in a 2007 paper in the journal Obesity

Why this is better

Body content and bibliography were already correctly fixed (60 percent figure, Obesity journal) at time of verification. Found the same 'approximately five times more' fabrication still present in the FAQ JSON-LD schema (Q1 'What is the IKEA effect?') and corrected it to match the body's 60 percent figure. Verified clean on re-fetch.

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