Exhibiting in Germany: The AUMA System, the Precision Market, and the 19% VAT Reality
The exact change
the German exhibition industry generates approximately EUR 14 billion in annual exhibitor and visitor spend according to AUMA's published 2024-2026 reporting cycle
the German exhibition industry generates close to EUR 16 billion in annual direct exhibitor and visitor spend according to AUMA's published reporting
Suggested change
the German exhibition industry generates close to EUR 16 billion in annual direct exhibitor and visitor spend according to AUMA's published reporting
Why this is better
2 issues fixed: AUMA's published figures put direct exhibitor and visitor spend at close to EUR 16 billion (with total economic impact including indirect and induced effects around EUR 30 billion), higher than the EUR 14 billion figure stated. | Bauma's 'more than 600,000 visitors' figure only holds for the record 2019 edition; the most recent 2022 edition drew approximately 495,000 visitors.
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