Choice Overload: When More Options Produce Fewer Decisions
Correction Concepts

Choice Overload: When More Options Produce Fewer Decisions

Corrected by Emir Baycan · on When Notes Fly · 11 July 2026 · View published page ↗

At Draeger's grocery store in 1995, a display of 24 jams attracted 60% of passing shoppers. A display of 6 jams attracted 40%.

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In 2004, Iyengar, Gur Huberman, and Wei Jiang published a study in the Jo
+In 2004, Iyengar, Gur Huberman, and Wei Jiang published a study as a chapter
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A 2005 paper by Botti and Iyengar in the Journal of Consumer Research</em
+A 2009 paper by Botti, Orfali, and Iyengar in the Journal of Consumer Res

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